Marketing

Avoiding the Seven Deadly Sins of Surveying

admin — Tue, 30 Oct 2007 10:15:59 -0700

Good Questions and Quality Answers
A bad survey wastes your time and the time of your customers (or potential customers), and generates nothing but headaches and frustration. This lesson takes a look at the true cost of these surveys and the lasting negative impact they can have. You'll also learn how to avoid the first two deadly survey sins.
In this lesson:
- Good Questions, Better Answers
- The True Cost of a Bad Survey
- First and Second Survey Sins: Bad Questions, Worse Answers
Building a Better Survey
Even the best questions are useless if your surveys go unanswered. This lesson looks at how to design and deploy surveys that people are willing to complete. The lesson focuses on the tremendous benefits offered by new online technologies before discussing some more common survey sins.
In this lesson:
- Building a Better Survey
- The Third Deadly Sin: Build It and They Will Come
- The Fourth Deadly Sin: The Monty Python Disease
The Results Are In
Now that you've got answers, what's next? The lesson looks at making sense of your survey results and avoiding two more common sins that doom many survey efforts to futility. Once you interpret the results, you'll learn how to leverage this new information.
In this lesson:
- The Results Are In
- The Sixth Deadly Sin: All Substance, No Style
- The Seventh Deadly Sin: Mr. Magoo Syndrome
- Building a Feedback-Based Culture

Surveying 101

admin — Tue, 30 Oct 2007 10:11:42 -0700

Getting Started
So you’ve decided that perhaps it’s time to start learning more about what your customers and business partners think about your business. What’s the first step? This lesson explores the basics, from why surveys are important to how they work. It also serves as an introduction to basic survey mechanics and related vocabulary.

In this lesson:
- Questions and Answers
- Why Opinions Matter
- The Science and Language of Surveys
The Survey Lifecycle
From start to finish, what steps should you take to design and implement a good survey? This lesson is an overview of the entire process, from generating the questions to interpreting the data. Each step is critical to the overall success of your survey, so it’s important to know how the pieces of the puzzle fit together.

In this lesson:
- The Survey Life Cycle
- Setting Expectations
- Getting Your Sample Together
- Picking Your Questions
- Delivering the Survey: Invitations and Incentives
Best Practices Lead to Best Results
The difference between good and bad surveys is often just a few important decisions. This lesson focuses on these choices and how they can impact a survey’s success. Whether you’re picking survey questions or deciding on how to deliver the survey, one wrong move can undo lots of hard work.

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Create and Share Your First Podcast

admin — Tue, 30 Oct 2007 09:55:36 -0700

Start: 10/30/2007 - 11:53

End: 10/30/2008 - 11:53

Timezone: Etc/GMT

What is a podcast? With podcasts, virtually anyone can broadcast to the masses. In this podcast tutorial, you'll learn the facts about podcasting, from deciding on a topic to recording and editing podcasts to making sure the rest of the world knows about it. You'll learn podcasting basics, then explore your options for getting better audio quality and creating your own podcast series.

AllBusiness.com

admin — Tue, 30 Oct 2007 09:30:59 -0700

Practical How-to Business Solutions. Access hundreds of business answers.

Create your own marketing materials with free templates

admin — Sun, 02 Sep 2007 12:54:32 -0700

HP's free office templates make it simple for you to design and produce eye-catching business cards, letterhead, brochures, postcards, flyers, direct mail materials, and other documents using Microsoft Word or Microsoft Publisher. You'll learn how to choose a logo, download free templates and images from HP, and create and print a range of documents that will enhance your business identity.

Graphic Design for Non-Designers

admin — Sat, 02 Jun 2007 19:37:28 -0700

Start: 06/01/2007 - 08:00

End: 07/12/2007 - 23:59

Timezone: Etc/GMT

Graphic Design for Non-Designers

admin — Sat, 02 Jun 2007 19:33:16 -0700

Have you ever wanted to design a family newsletter, garage sale flyer, or even a scrapbook page and been unable to do it because you couldn't think of a way to make your project look just right? Designing any layout, even a fun one only your family will see, can be an intimidating process. But you don't need to be a professional graphic artist to create pleasing, attention-grabbing projects. This course will show you the basic design principles used by professional graphic artists, but it will put them in terms that everyday people can understand and relate to.

Create and Share Your First Podcast

admin — Sat, 02 Jun 2007 19:28:12 -0700

Start: 06/01/2007 - 08:00

End: 07/12/2007 - 23:59

Timezone: Etc/GMT

Marketing

Avoiding the Seven Deadly Sins of Surveying

Surveying 101

In this lesson:

In this lesson:

Create and Share Your First Podcast

AllBusiness.com

Create your own marketing materials with free templates

Graphic Design for Non-Designers

Graphic Design for Non-Designers

Create and Share Your First Podcast