Surveying 101
4 Sessions
- Getting Started
- The Survey Lifecycle
- Best Practices Lead to Best Results
- Putting Your Results to Work
Description
- Getting Started
So you’ve decided that perhaps it’s time to start learning more about what your customers and business partners think about your business. What’s the first step? This lesson explores the basics, from why surveys are important to how they work. It also serves as an introduction to basic survey mechanics and related vocabulary.
In this lesson:
- Questions and Answers
- Why Opinions Matter
- The Science and Language of Surveys
- The Survey Lifecycle
From start to finish, what steps should you take to design and implement a good survey? This lesson is an overview of the entire process, from generating the questions to interpreting the data. Each step is critical to the overall success of your survey, so it’s important to know how the pieces of the puzzle fit together.
In this lesson:
- The Survey Life Cycle
- Setting Expectations
- Getting Your Sample Together
- Picking Your Questions
- Delivering the Survey: Invitations and Incentives
- Best Practices Lead to Best Results
The difference between good and bad surveys is often just a few important decisions. This lesson focuses on these choices and how they can impact a survey’s success. Whether you’re picking survey questions or deciding on how to deliver the survey, one wrong move can undo lots of hard work.
In this lesson:
- Delivering Your Survey
- The New Champion: The Online Survey
- If/Then Magic
- Playing Nice: Survey Etiquette
- Putting Your Results to Work
Once your survey is deployed and the answers start rolling in, what do you do with all of the data? This last lesson examines how to assemble and interpret survey results to maximum advantage. You’ll also learn how these results can help guide important decisions facing your organization.
In this lesson:
- Putting Your Results to Work
- Open-Ended Question Results
- Assembling Your Data
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