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Avoiding the Seven Deadly Sins of Surveying

3 Sessions

  1. Good Questions and Quality Answers
  2. Building a Better Survey
  3. The Results Are In

Description

  1. Good Questions and Quality Answers
    A bad survey wastes your time and the time of your customers (or potential customers), and generates nothing but headaches and frustration. This lesson takes a look at the true cost of these surveys and the lasting negative impact they can have. You'll also learn how to avoid the first two deadly survey sins.
    In this lesson:

    • Good Questions, Better Answers
    • The True Cost of a Bad Survey
    • First and Second Survey Sins: Bad Questions, Worse Answers
  2. Building a Better Survey
    Even the best questions are useless if your surveys go unanswered. This lesson looks at how to design and deploy surveys that people are willing to complete. The lesson focuses on the tremendous benefits offered by new online technologies before discussing some more common survey sins.
    In this lesson:

    • Building a Better Survey
    • The Third Deadly Sin: Build It and They Will Come
    • The Fourth Deadly Sin: The Monty Python Disease
  3. The Results Are In
    Now that you've got answers, what's next? The lesson looks at making sense of your survey results and avoiding two more common sins that doom many survey efforts to futility. Once you interpret the results, you'll learn how to leverage this new information.
    In this lesson:

    • The Results Are In
    • The Sixth Deadly Sin: All Substance, No Style
    • The Seventh Deadly Sin: Mr. Magoo Syndrome
    • Building a Feedback-Based Culture

Scheduled

None